The Art Of Money Getting; Or, Golden Rules For Making Money
P. T. Barnum
21 chapters
2 hour read
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21 chapters
GOLDEN RULES FOR MAKING MONEY
GOLDEN RULES FOR MAKING MONEY
CONTENTS DON'T MISTAKE YOUR VOCATION SELECT THE RIGHT LOCATION AVOID DEBT PERSEVERE WHATEVER YOU DO, DO IT WITH ALL YOUR MIGHT USE THE BEST TOOLS DON'T GET ABOVE YOUR BUSINESS LEARN SOMETHING USEFUL LET HOPE PREDOMINATE, BUT BE NOT TOO VISIONARY DO NOT SCATTER YOUR POWERS BE SYSTEMATIC READ THE NEWSPAPERS BEWARE OF "OUTSIDE OPERATIONS" DON'T INDORSE WITHOUT SECURITY ADVERTISE YOUR BUSINESS "DON'T READ THE OTHER SIDE" BE POLITE AND KIND TO YOUR CUSTOMERS BE CHARITABLE DON'T BLAB PRESERVE YOUR INT
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DON'T MISTAKE YOUR VOCATION
DON'T MISTAKE YOUR VOCATION
The safest plan, and the one most sure of success for the young man starting in life, is to select the vocation which is most congenial to his tastes. Parents and guardians are often quite too negligent in regard to this. It very common for a father to say, for example: "I have five boys. I will make Billy a clergyman; John a lawyer; Tom a doctor, and Dick a farmer." He then goes into town and looks about to see what he will do with Sammy. He returns home and says "Sammy, I see watch-making is a
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SELECT THE RIGHT LOCATION
SELECT THE RIGHT LOCATION
After securing the right vocation, you must be careful to select the proper location. You may have been cut out for a hotel keeper, and they say it requires a genius to "know how to keep a hotel." You might conduct a hotel like clock-work, and provide satisfactorily for five hundred guests every day; yet, if you should locate your house in a small village where there is no railroad communication or public travel, the location would be your ruin. It is equally important that you do not commence b
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AVOID DEBT
AVOID DEBT
Young men starting in life should avoid running into debt. There is scarcely anything that drags a person down like debt. It is a slavish position to get in, yet we find many a young man, hardly out of his "teens," running in debt. He meets a chum and says, "Look at this: I have got trusted for a new suit of clothes." He seems to look upon the clothes as so much given to him; well, it frequently is so, but, if he succeeds in paying and then gets trusted again, he is adopting a habit which will k
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PERSEVERE
PERSEVERE
When a man is in the right path, he must persevere. I speak of this because there are some persons who are "born tired;" naturally lazy and possessing no self-reliance and no perseverance. But they can cultivate these qualities, as Davy Crockett said: "This thing remember, when I am dead: Be sure you are right, then go ahead." It is this go-aheaditiveness, this determination not to let the "horrors" or the "blues" take possession of you, so as to make you relax your energies in the struggle for
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WHATEVER YOU DO, DO IT WITH ALL YOUR MIGHT
WHATEVER YOU DO, DO IT WITH ALL YOUR MIGHT
Work at it, if necessary, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be done just as well now. The old proverb is full of truth and meaning, "Whatever is worth doing at all, is worth doing well." Many a man acquires a fortune by doing his business thoroughly, while his neighbor remains poor for life, because he only half does it. Ambition, energy, industry, perseverance, are indispensable requisites for success
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USE THE BEST TOOLS
USE THE BEST TOOLS
Men in engaging employees should be careful to get the best. Understand, you cannot have too good tools to work with, and there is no tool you should be so particular about as living tools. If you get a good one, it is better to keep him, than keep changing. He learns something every day; and you are benefited by the experience he acquires. He is worth more to you this year than last, and he is the last man to part with, provided his habits are good, and he continues faithful. If, as he gets mor
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DON'T GET ABOVE YOUR BUSINESS
DON'T GET ABOVE YOUR BUSINESS
Young men after they get through their business training, or apprenticeship, instead of pursuing their avocation and rising in their business, will often lie about doing nothing. They say; "I have learned my business, but I am not going to be a hireling; what is the object of learning my trade or profession, unless I establish myself?'" "Have you capital to start with?" "No, but I am going to have it." "How are you going to get it?" "I will tell you confidentially; I have a wealthy old aunt, and
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LEARN SOMETHING USEFUL
LEARN SOMETHING USEFUL
Every man should make his son or daughter learn some useful trade or profession, so that in these days of changing fortunes of being rich to-day and poor tomorrow they may have something tangible to fall back upon. This provision might save many persons from misery, who by some unexpected turn of fortune have lost all their means....
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LET HOPE PREDOMINATE, BUT BE NOT TOO VISIONARY
LET HOPE PREDOMINATE, BUT BE NOT TOO VISIONARY
Many persons are always kept poor, because they are too visionary. Every project looks to them like certain success, and therefore they keep changing from one business to another, always in hot water, always "under the harrow." The plan of "counting the chickens before they are hatched" is an error of ancient date, but it does not seem to improve by age....
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DO NOT SCATTER YOUR POWERS
DO NOT SCATTER YOUR POWERS
Engage in one kind of business only, and stick to it faithfully until you succeed, or until your experience shows that you should abandon it. A constant hammering on one nail will generally drive it home at last, so that it can be clinched. When a man's undivided attention is centered on one object, his mind will constantly be suggesting improvements of value, which would escape him if his brain was occupied by a dozen different subjects at once. Many a fortune has slipped through a man's finger
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BE SYSTEMATIC
BE SYSTEMATIC
Men should be systematic in their business. A person who does business by rule, having a time and place for everything, doing his work promptly, will accomplish twice as much and with half the trouble of him who does it carelessly and slipshod. By introducing system into all your transactions, doing one thing at a time, always meeting appointments with punctuality, you find leisure for pastime and recreation; whereas the man who only half does one thing, and then turns to something else, and hal
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READ THE NEWSPAPERS
READ THE NEWSPAPERS
Always take a trustworthy newspaper, and thus keep thoroughly posted in regard to the transactions of the world. He who is without a newspaper is cut off from his species. In these days of telegraphs and steam, many important inventions and improvements in every branch of trade are being made, and he who don't consult the newspapers will soon find himself and his business left out in the cold....
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BEWARE OF "OUTSIDE OPERATIONS"
BEWARE OF "OUTSIDE OPERATIONS"
We sometimes see men who have obtained fortunes, suddenly become poor. In many cases, this arises from intemperance, and often from gaming, and other bad habits. Frequently it occurs because a man has been engaged in "outside operations," of some sort. When he gets rich in his legitimate business, he is told of a grand speculation where he can make a score of thousands. He is constantly flattered by his friends, who tell him that he is born lucky, that everything he touches turns into gold. Now
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DON'T INDORSE WITHOUT SECURITY
DON'T INDORSE WITHOUT SECURITY
I hold that no man ought ever to indorse a note or become security, for any man, be it his father or brother, to a greater extent than he can afford to lose and care nothing about, without taking good security. Here is a man that is worth twenty thousand dollars; he is doing a thriving manufacturing or mercantile trade; you are retired and living on your money; he comes to you and says: "You are aware that I am worth twenty thousand dollars, and don't owe a dollar; if I had five thousand dollars
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ADVERTISE YOUR BUSINESS
ADVERTISE YOUR BUSINESS
We all depend, more or less, upon the public for our support. We all trade with the public—lawyers, doctors, shoemakers, artists, blacksmiths, showmen, opera stagers, railroad presidents, and college professors. Those who deal with the public must be careful that their goods are valuable; that they are genuine, and will give satisfaction. When you get an article which you know is going to please your customers, and that when they have tried it, they will feel they have got their money's worth, t
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"DON'T READ THE OTHER SIDE"
"DON'T READ THE OTHER SIDE"
Of course I did, and so did everybody else, and I learned that the man had made all independence by first attracting the public to his business in that way and then using his customers well afterwards. Genin, the hatter, bought the first Jenny Lind ticket at auction for two hundred and twenty-five dollars, because he knew it would be a good advertisement for him. "Who is the bidder?" said the auctioneer, as he knocked down that ticket at Castle Garden. "Genin, the hatter," was the response. Here
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BE POLITE AND KIND TO YOUR CUSTOMERS
BE POLITE AND KIND TO YOUR CUSTOMERS
Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him. "Like begets like." The man who gives the greatest amount of goods of a corresponding quality for the least sum (still reserving for himself a profit) will generally succeed best in the lon
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BE CHARITABLE
BE CHARITABLE
Of course men should be charitable, because it is a duty and a pleasure. But even as a matter of policy, if you possess no higher incentive, you will find that the liberal man will command patronage, while the sordid, uncharitable miser will be avoided. Solomon says: "There is that scattereth and yet increaseth; and there is that withholdeth more than meet, but it tendeth to poverty." Of course the only true charity is that which is from the heart. The best kind of charity is to help those who a
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DON'T BLAB
DON'T BLAB
Some men have a foolish habit of telling their business secrets. If they make money they like to tell their neighbors how it was done. Nothing is gained by this, and ofttimes much is lost. Say nothing about your profits, your hopes, your expectations, your intentions. And this should apply to letters as well as to conversation. Goethe makes Mephistophilles say: "Never write a letter nor destroy one." Business men must write letters, but they should be careful what they put in them. If you are lo
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PRESERVE YOUR INTEGRITY
PRESERVE YOUR INTEGRITY
It is more precious than diamonds or rubies. The old miser said to his sons: "Get money; get it honestly if you can, but get money:" This advice was not only atrociously wicked, but it was the very essence of stupidity: It was as much as to say, "if you find it difficult to obtain money honestly, you can easily get it dishonestly. Get it in that way." Poor fool! Not to know that the most difficult thing in life is to make money dishonestly! Not to know that our prisons are full of men who attemp
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