It has been Good Housekeeping's privilege to build up, as a source for reader service, many departments that are unique and noteworthy in the extent to which they have gone in measuring consumer needs and consumer viewpoint. In the following pages are presented some observations made by one of these departments as the result of years of research and investigation in the field of household appliances. Generally speaking, most man-made devices are man-used. Here is an industry whose products are

The manufacture of home devices to be used by women in household work is of comparatively recent development, the growth of the industry has been so rapid that many manufacturers are still groping to establish standards that will meet the new and uncertain conditions under which their product must be used. Dealers in household equipment as well as manufacturers are still uncertain as to what constitutes the selling value of an article, because it has been impossible to predicate the conditions,

It is not too much to say that in general the manufacturer wants to produce the article that the woman wants to buy. In many cases the reason he does not accomplish it is due to the fact that he does not divide his expenditures wisely. He neglects to pay the price for the highest grade skill in designing and he markets his product too quickly. The importance of developing a specific design cannot be overestimated. No machine on the market, of any type, is one hundred per cent perfect and none on

A manufacturer sometimes fails to satisfy the woman consumer because he is attempting to satisfy a dealer's demand for "flashy" rather than practical selling points and, therefore, loses sight of the value to him of a perfect functioning of his device. Exclusive points of design that can be used for a spectacular demonstration have been up to this time perhaps the strongest of selling aids; but manufacturers and dealers alike are beginning to realize that they have an element of danger. Thus, th

It has been amply proved that women are not especially interested in fine points of design unless that interest is implanted by competitive statements of the salesmen. They are not especially interested in form or color or detail, but they are supremely interested in dealer assurance that the machine is solidly built; that it will accomplish the work; and that its purchase will save them money, time or labor, perhaps all three. Let the appliance itself impress them with the strength of the mater

The question of cost considered only from the woman's standpoint of expenditure is more difficult to discuss. In the case of small equipment priced under or around five dollars it is easy to make large sales upon the time or labor-saving qualities the devices may have. But repeat sales are affected by the quality of construction and materials used. In all higher priced equipment the question of strength and quality seems uppermost in her mind, but a difference in price between two makes or two m

Undoubtedly a phase of manufacturing that acutely interests the average manufacturer deals with the selection of the materials that are to be used in the construction of his product. Too often the person who selects these materials fails to take into account the fact that women are almost fanatically intolerant of two things, rust and discoloration. It may be but one bolt that can rust, but women under our observation have utterly condemned a washing machine for which they paid from $125 to $165

Because a great deal of household equipment that is of interest to women must be used as a water container, the effect of water of varying degrees of hardness upon the several metals is of interest. Most metals have some electrolytic action. There are throughout the country water supplies of every known degree of hardness. There are water supplies whose hardness can be corrected and there are supplies of the type known as "permanent" hardness. In actual practice the salts in these hard waters re

Safety demands that every equipment involving an electric motor be so fully insulated from the machine frame by water-proof fittings and insulated shaft couplings, etc., that a maximum of safety can be assured. It is indeed remarkable that this is not more often cared for in the original design. In one short period, at least three machines were forced into the disapproval group in the Department of Household Engineering of Good Housekeeping Institute with such lack of insulation as one of the ca

It is largely because there has not been a consumer demand that was well defined that we find few equipments designed with attention to the proper working heights. Moreover, we are convinced that it is a decidedly difficult question to settle. However, it is possible to group most exertions that women must practice into two classes: those that involve upper arm muscles, as work at a sink, range, washtub, or washing machine, etc., and secondly, exertions that involve the muscles of the forearm, a