BY JACOB LARWOOD AND JOHN CAMDEN HOTTEN “He would name you all the signs as he went along” BEN JONSON’S BARTHOLOMEW FAIR “Oppida dum peragras peragranda poemata spectes” DRUNKEN BARNABY’S TRAVELS Cock and Bottle TWELFTH IMPRESSION WITH ONE HUNDRED ILLUSTRATIONS BY J. LARWOOD LONDON CHATTO & WINDUS 1908 To Thomas Wright, Esq., M.A., F.S.A., the Accomplished Interpreter of English Popular Antiquities, this Little Volume is Dedicated by THE AUTHORS ....

The field of history is a wide one, and when the beaten tracks have been well traversed, there will yet remain some of the lesser paths to explore. The following attempt at a “History of Signboards” may be deemed the result of an exploration in one of these by-ways. Although from the days of Addison’s Spectator down to the present time many short articles have been written upon house-signs, nothing like a general inquiry into the subject has, as yet, been published in this country. The extraordi

In the cities of the East all trades are confined to certain streets, or to certain rows in the various bazars and wekalehs. Jewellers, silk-embroiderers, pipe-dealers, traders in drugs,—each of these classes has its own quarter, where, in little open shops, the merchants sit enthroned upon a kind of low counter, enjoying their pipes and their coffee with the otium cum dignitate characteristic of the Mussulman. The purchaser knows the row to go to; sees at a glance what each shop contains; and,

The Greeks honoured their great men and successful commanders by erecting statues to them; the Romans rewarded their popular favourites with triumphal entries and ovations; modern nations make the portraits of their celebrities serve as signs for public-houses. As Byron hints, popular admiration is generally very short-lived; and when a fresh hero is gazetted, the next new alehouse will most probably adopt him for a sign in preference to the last great man. Thus it is that even the Duke of Welli

Royalty stands prominently at the head of the heraldic signs in its triple hieroglyphic of the Crown, (no coronets ever occur,) the King’s or Queen’s Arms, and the various royal badges. The Crown seems to be one of the oldest of English signs. We read of it as early as 1467, when a certain Walter Walters, who kept the Crown in Cheapside, made an innocent Cockney pun, saying he would make his son heir to the Crown, which so displeased his gracious majesty, King Edward IV., that he ordered the man

Notwithstanding the ballad of the “Vicar and Moses,” which says, The Bull and Magpie , which occurs at Boston, has been explained as meaning the Pie, πιναξ, and the Bull of the Romish Church; but this looks very like a cock-and-bull story. As “some help to thicken other proofs that also demonstrate thinly,” as Iago has it, it may be asked whether this might not have arisen out of the sign of the “Pied Bull,” thus leading to the “Pie and Bull,” or the “Bull and Magpie;” the transition seems simpl

Thomas Coryatt, a gentleman from Somerset, who travelled over a great part of Europe in the reign of King James I., and wrote an amusing account of his travels, gives a curious instance of the prevalence of signs in Paris representing birds. Speaking of the bridges over the Seine, he says one of them is “the Bridge of Birdes, formerly called the Millar’s Bridge. The reason why it is called the Bridge of Birdes is because all the signes belonging unto shops on each side of the streete are signes

The Mermaid , as a sign, must have had great attractions for our forefathers. Shakespeare, Ben Jonson, and other dramatists, notice this taste for strange fishes. The ancient chronicles teem with captures of mermen, mermaids, and similar creatures. Old Hollinshed gives a detailed account of a merman caught at Orford, in Suffolk, in the reign of King John. He was kept alive on raw meal and fish for six months, but at last “fledde secretelye to the sea, and was neuer after seene nor heard off.” An

In old times, when signboards flourished, there would have been many reasons for choosing these house-decorations. 1. Their symbolic meaning, as the olive-tree, the fig-tree, the palm-tree. 2. To intimate what was sold within, as the vine, the coffee-plant, &c. 3. The use of some plants as badges. 4. The vicinity of some well-known tree or road-mark, near the place where the sign was displayed. 5. The desire of a landlord to have an unusual sign. The oldest sign borrowed from the vegetab

The earlier signs were frequently representations of the most important article sold in the shops before which they hung. The stocking denoted the hosier, the gridiron the ironmonger, and so on. The early booksellers, whose trade lay chiefly in religious books, delighted in signs of saints, but at the Reformation the Bible amongst those classes, to whom till then it had been a sealed book, became in great request, and was sold in large numbers. Then the booksellers set it up for their sign; it b

At the end of the last chapter we spoke of the profane application of some of the most sacred things to signboard purposes. In France this was still worse than in England. That amusing gossip, Tallemant des Réaux, in his “Contes et Historiettes,” tells us how an innkeeper of the Rue Montmartre, in Paris, put up for his sign the God’s head , ( la Tête Dieu ,) and notwithstanding all the efforts of the curé of St Eustache to make him take it down he would not comply until compelled by the magistra

Tools and utensils, as emblems of trade, were certainly placed outside houses at an early period, to inform the illiterate public of the particular trade or occupation carried on within. Centuries ago the practice, as a general rule, fell into disuse, although a few trades still adhere to it with laudable perseverance: thus a broom informs us where to find a sweep; a gilt arm wielding a hammer tells us where the gold-beater lives; and a last or gilt shoe where to order a pair of boots. Those hou

Instead of carved or painted signs hung above the doors, many shop and tavern keepers preferred to designate their houses after some external feature, such as the colour of the building—thus we find the Red house, the White house, the Blue house, the Dark house, &c. Others painted their door-posts a particular colour, whence the origin of the well-known Blue Posts . In still older times painted posts or poles in front of the houses seem occasionally to have served as signs; to some such

Of this class only a few signs are to be found; one of the most common is the Hat , the usual hatter’s sign, although it may also be found before taverns and public-houses, in which case, however, it is probable that it was the previous sign of the house, which the publican on entering left unaltered; or it may have been used to suggest “a house of call” to the trade. The age of each individual hat-sign may sometimes be gathered from its shape; thus there is one in Whitechapel, made out of tin,

Foremost in this division stands the Globe ,—“the great Globe itself,” a trade emblem common to publicans, outfitters, and others, who rely upon cosmopolitan customers. One of the theatres, where Shakespeare used to perform, was called The Globe, from its sign representing Atlas supporting the world. It was accompanied by the motto, Totus Mundus agit Histrionem ; upon which Ben Jonson made the following epigram :— To which Shakespeare is said to have returned this answer :— The house stood on th

Animals performing human actions, or dressed in human garments, are great items in signboard humour. This is a kind of comicality undoubtedly dating from the first development of human wit. The “Batromyomachia” is one of the oldest performances of the same description in literature, but the joke was already too well understood at the period that piece was produced to have been a first attempt. The Fable was the higher walk of art in this branch, the simple Caricature the lower. Numerous Egyptian

Punning on names, or a figurative rendering of names, was probably at first adopted not so much with any intent at joking, as means to assist the memory, giving the name a visible token, which would take the place of writing at a time when but few persons could either read or write. At the revival of learning, and the spread of what we may term the refinement of society, punning was one of the few accomplishments at which the fine ladies and gentlemen aimed. From the twelfth to the sixteenth cen

Signs which could not well be classed under any of the former divisions will find their place in this chapter, and hence a motley gathering may be expected. As in all inquiries it is proper to begin with the a. b. c., we shall do so here. The A. B. C. was the sign of Richard Fawkes, a bookseller, as the imprint of his works says :— “In the suburbss of the famous Cytye of Lōdon, withoute Templebarre dwellynge in Durresme rentes [part of Durham House, where now the Adelphi stands] or else in Powle

On the evening of Tuesday, 23d of March 1762, the ladies and gentlemen of London were informed at their tea-tables, by means of the St James’s Chronicle , of the following fact :— “ Proscript. ” INTELLIGENCE EXTRAORDINARY. “ Strand. The Society of Manufactures, Art, and Commerce, are preparing for the annual Exhibition of Polite Arts, hoping by Degrees to render this Nation as eminent in Taste as War; and that, by bestowing Præmiums, and encouraging a generous Emulation, among the Artists, the P