Public Opinion
Walter Lippmann
30 chapters
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30 chapters
TO FAYE LIPPMANN
TO FAYE LIPPMANN
Wading River, Long Island. 1921. _"Behold! human beings living in a sort of underground den, which has a mouth open towards the light and reaching all across the den; they have been here from their childhood, and have their legs and necks chained so that they cannot move, and can only see before them; for the chains are arranged in such a manner as to prevent them from turning round their heads. At a distance above and behind them the light of a fire is blazing, and between the fire and the pris
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CHAPTER I. INTRODUCTION
CHAPTER I. INTRODUCTION
There is an island in the ocean where in 1914 a few Englishmen, Frenchmen, and Germans lived. No cable reaches that island, and the British mail steamer comes but once in sixty days. In September it had not yet come, and the islanders were still talking about the latest newspaper which told about the approaching trial of Madame Caillaux for the shooting of Gaston Calmette. It was, therefore, with more than usual eagerness that the whole colony assembled at the quay on a day in mid-September to h
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CHAPTER II
CHAPTER II
1 The picture of a general presiding over an editorial conference at the most terrible hour of one of the great battles of history seems more like a scene from The Chocolate Soldier than a page from life. Yet we know at first hand from the officer who edited the French communiqués that these conferences were a regular part of the business of war; that in the worst moment of Verdun, General Joffre and his cabinet met and argued over the nouns, adjectives, and verbs that were to be printed in the
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CHAPTER III
CHAPTER III
1 While censorship and privacy intercept much information at its source, a very much larger body of fact never reaches the whole public at all, or only very slowly. For there are very distinct limits upon the circulation of ideas. A rough estimate of the effort it takes to reach "everybody" can be had by considering the Government's propaganda during the war. Remembering that the war had run over two years and a half before America entered it, that millions upon millions of printed pages had bee
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CHAPTER IV
CHAPTER IV
NATURALLY it is possible to make a rough estimate only of the amount of attention people give each day to informing themselves about public affairs. Yet it is interesting that three estimates that I have examined agree tolerably well, though they were made at different times, in different places, and by different methods. [Footnote: July, 1900. D. F. Wilcox, The American Newspaper: A Study in Social Psychology , Annals of the American Academy of Political and Social Science, vol. xvi, p. 56. (Th
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CHAPTER V
CHAPTER V
1 The unseen environment is reported to us chiefly by words. These words are transmitted by wire or radio from the reporters to the editors who fit them into print. Telegraphy is expensive, and the facilities are often limited. Press service news is, therefore, usually coded. Thus a dispatch which reads,— "Washington, D. C. June I.—The United States regards the question of German shipping seized in this country at the outbreak of hostilities as a closed incident," may pass over the wires in the
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CHAPTER VI
CHAPTER VI
1 Each of us lives and works on a small part of the earth's surface, moves in a small circle, and of these acquaintances knows only a few intimately. Of any public event that has wide effects we see at best only a phase and an aspect. This is as true of the eminent insiders who draft treaties, make laws, and issue orders, as it is of those who have treaties framed for them, laws promulgated to them, orders given at them. Inevitably our opinions cover a bigger space, a longer reach of time, a gre
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CHAPTER VII
CHAPTER VII
1 THERE is another reason, besides economy of effort, why we so often hold to our stereotypes when we might pursue a more disinterested vision. The systems of stereotypes may be the core of our personal tradition, the defenses of our position in society. They are an ordered, more or less consistent picture of the world, to which our habits, our tastes, our capacities, our comforts and our hopes have adjusted themselves. They may not be a complete picture of the world, but they are a picture of a
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CHAPTER VIII
CHAPTER VIII
1 I HAVE been speaking of stereotypes rather than ideals, because the word ideal is usually reserved for what we consider the good, the true and the beautiful. Thus it carries the hint that here is something to be copied or attained. But our repertory of fixed impressions is wider than that. It contains ideal swindlers, ideal Tammany politicians, ideal jingoes, ideal agitators, ideal enemies. Our stereotyped world is not necessarily the world we should like it to be. It is simply the kind of wor
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CHAPTER IX
CHAPTER IX
ANYONE who has stood at the end of a railroad platform waiting for a friend, will recall what queer people he mistook for him. The shape of a hat, a slightly characteristic gait, evoked the vivid picture in his mind's eye. In sleep a tinkle may sound like the pealing of a great bell; the distant stroke of a hammer like a thunderclap. For our constellations of imagery will vibrate to a stimulus that is perhaps but vaguely similar to some aspect of them. They may, in hallucination, flood the whole
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CHAPTER X
CHAPTER X
1 Skilled diplomatists, compelled to talk out loud to the warring peoples, learned how to use a large repertory of stereotypes. They were dealing with a precarious alliance of powers, each of which was maintaining its war unity only by the most careful leadership. The ordinary soldier and his wife, heroic and selfless beyond anything in the chronicles of courage, were still not heroic enough to face death gladly for all the ideas which were said by the foreign offices of foreign powers to be ess
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CHAPTER XI
CHAPTER XI
BUT the human mind is not a film which registers once and for all each impression that comes through its shutters and lenses. The human mind is endlessly and persistently creative. The pictures fade or combine, are sharpened here, condensed there, as we make them more completely our own. They do not lie inert upon the surface of the mind, but are reworked by the poetic faculty into a personal expression of ourselves. We distribute the emphasis and participate in the action. In order to do this w
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CHAPTER XII
CHAPTER XII
1 THEREFORE, the identical story is not the same story to all who hear it. Each will enter it at a slightly different point, since no two experiences are exactly alike; he will reenact it in his own way, and transfuse it with his own feelings. Sometimes an artist of compelling skill will force us to enter into lives altogether unlike our own, lives that seem at first glance dull, repulsive, or eccentric. But that is rare. In almost every story that catches our attention we become a character and
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CHAPTER XIII
CHAPTER XIII
This goes to show that there are many variables in each man's impressions of the invisible world. The points of contact vary, the stereotyped expectations vary, the interest enlisted varies most subtly of all. The living impressions of a large number of people are to an immeasurable degree personal in each of them, and unmanageably complex in the mass. How, then, is any practical relationship established between what is in people's heads and what is out there beyond their ken in the environment?
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CHAPTER XIV
CHAPTER XIV
1 Symbols are often so useful and so mysteriously powerful that the word itself exhales a magical glamor. In thinking about symbols it is tempting to treat them as if they possessed independent energy. Yet no end of symbols which once provoked ecstasy have quite ceased to affect anybody. The museums and the books of folklore are full of dead emblems and incantations, since there is no power in the symbol, except that which it acquires by association in the human mind. The symbols that have lost
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CHAPTER XV
CHAPTER XV
BECAUSE of their transcendent practical importance, no successful leader has ever been too busy to cultivate the symbols which organize his following. What privileges do within the hierarchy, symbols do for the rank and file. They conserve unity. From the totem pole to the national flag, from the wooden idol to God the Invisible King, from the magic word to some diluted version of Adam Smith or Bentham, symbols have been cherished by leaders, many of whom were themselves unbelievers, because the
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PART VI
PART VI
"I confess that in America I saw more than America; I sought the image of democracy itself." Alexis de Tocqueville....
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CHAPTER XVI
CHAPTER XVI
SINCE Public Opinion is supposed to be the prime mover in democracies, one might reasonably expect to find a vast literature. One does not find it. There are excellent books on government and parties, that is, on the machinery which in theory registers public opinions after they are formed. But on the sources from which these public opinions arise, on the processes by which they are derived, there is relatively little. The existence of a force called Public Opinion is in the main taken for grant
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CHAPTER XVII
CHAPTER XVII
1 THAT groups of self-centered people would engage in a struggle for existence if they rubbed against each other has always been evident. This much truth there is at any rate in that famous passage in the Leviathan where Hobbes says that "though there had never been any time wherein particular men were in a condition of war one against another, yet at all times kings and persons of sovereign authority because of their independency , are in continual jealousies and in the state and posture of gla
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CHAPTER XVIII
CHAPTER XVIII
1 "IT has happened as was to have been foreseen," wrote Hamilton, [Footnote: Federalist, No. 15] "the measures of the Union have not been executed; the delinquencies of the States have, step by step, matured themselves to an extreme which has at length arrested all the wheels of the national government and brought them to an awful stand."… For "in our case the concurrence of thirteen distinct sovereign wills is requisite, under the confederation, to the complete execution of every important meas
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CHAPTER XIX
CHAPTER XIX
Whenever the quarrels of self-centered groups become unbearable, reformers in the past found themselves forced to choose between two great alternatives. They could take the path to Rome and impose a Roman peace upon the warring tribes. They could take the path to isolation, to autonomy and self-sufficiency. Almost always they chose that path which they had least recently travelled. If they had tried out the deadening monotony of empire, they cherished above all other things the simple freedom of
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CHAPTER XX
CHAPTER XX
1 THE lesson is, I think, a fairly clear one. In the absence of institutions and education by which the environment is so successfully reported that the realities of public life stand out sharply against self-centered opinion, the common interests very largely elude public opinion entirely, and can be managed only by a specialized class whose personal interests reach beyond the locality. This class is irresponsible, for it acts upon information that is not common property, in situations that the
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CHAPTER XXI
CHAPTER XXI
1 THE idea that men have to go forth and study the world in order to govern it, has played a very minor part in political thought. It could figure very little, because the machinery for reporting the world in any way useful to government made comparatively little progress from the time of Aristotle to the age in which the premises of democracy were established. Therefore, if you had asked a pioneer democrat where the information was to come from on which the will of the people was to be based, h
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CHAPTER XXII
CHAPTER XXII
THE loyalty of the buying public to a newspaper is not stipulated in any bond. In almost every other enterprise the person who expects to be served enters into an agreement that controls his passing whims. At least he pays for what he obtains. In the publishing of periodicals the nearest approach to an agreement for a definite time is the paid subscription, and that is not, I believe, a great factor in the economy of a metropolitan daily. The reader is the sole and the daily judge of his loyalty
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CHAPTER XXIII
CHAPTER XXIII
1 ALL the reporters in the world working all the hours of the day could not witness all the happenings in the world. There are not a great many reporters. And none of them has the power to be in more than one place at a time. Reporters are not clairvoyant, they do not gaze into a crystal ball and see the world at will, they are not assisted by thought-transference. Yet the range of subjects these comparatively few men manage to cover would be a miracle indeed, if it were not a standardized routi
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CHAPTER XXIV
CHAPTER XXIV
As we begin to make more and more exact studies of the press, much will depend upon the hypothesis we hold. If we assume with Mr. Sinclair, and most of his opponents, that news and truth are two words for the same thing, we shall, I believe, arrive nowhere. We shall prove that on this point the newspaper lied. We shall prove that on that point Mr. Sinclair's account lied. We shall demonstrate that Mr. Sinclair lied when he said that somebody lied, and that somebody lied when he said Mr. Sinclair
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CHAPTER XXV
CHAPTER XXV
1 If the remedy were interesting, American pioneers like Charles McCarthy, Robert Valentine, and Frederick W. Taylor would not have had to fight so hard for a hearing. But it is clear why they had to fight, and why bureaus of governmental research, industrial audits, budgeting and the like are the ugly ducklings of reform. They reverse the process by which interesting public opinions are built up. Instead of presenting a casual fact, a large screen of stereotypes, and a dramatic identification,
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CHAPTER XXVI
CHAPTER XXVI
1 THE practice of democracy has been ahead of its theory. For the theory holds that the adult electors taken together make decisions out of a will that is in them. But just as there grew up governing hierarchies which were invisible in theory, so there has been a large amount of constructive adaptation, also unaccounted for in the image of democracy. Ways have been found to represent many interests and functions that are normally out of sight. We are most conscious of this in our theory of the c
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CHAPTER XXVII
CHAPTER XXVII
1 IN real life no one acts on the theory that he can have a public opinion on every public question, though this fact is often concealed where a person thinks there is no public question because he has no public opinion. But in the theory of our politics we continue to think more literally than Lord Bryce intended, that "the action of Opinion is continuous," [Footnote: Modern Democracies , Vol. I, p. 159.] even though "its action… deals with broad principles only." [Footnote: Id., footnote, p. 1
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CHAPTER XXVIII
CHAPTER XXVIII
1 I HAVE written, and then thrown away, several endings to this book. Over all of them there hung that fatality of last chapters, in which every idea seems to find its place, and all the mysteries, that the writer has not forgotten, are unravelled. In politics the hero does not live happily ever after, or end his life perfectly. There is no concluding chapter, because the hero in politics has more future before him than there is recorded history behind him. The last chapter is merely a place whe
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