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Kellogg's Great Crops Of Strawberries, And How To Grow Them The Kellogg Way

R. M. Kellogg Co.

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KELLOGG’S Great Crops of StrawberrieS And How to Grow Them THE KELLOGG WAY

KELLOGG’S Great Crops of StrawberrieS And How to Grow Them THE KELLOGG WAY

Kellogg’s Delicious “ The Strawberry That Satisfies ” 1922 THOROUGHBRED PEDIGREE TRADE MARK STRAWBERRY PLANTS A “Delicious” Shortcake R. M. KELLOGG CO. THREE RIVERS, MICH. A “Delicious” Shortcake R. M. KELLOGG CO. THREE RIVERS, MICH....

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Our Credentials

Our Credentials

One of the strongest Banks in Michigan vouches for our reliability First State Savings Bank Capital and Surplus $100,000.00 Three Rivers, Mich. To Whom it May Concern: We are personally acquainted with the officers and management of R. M. Kellogg Company of Three Rivers, Mich., and take pleasure in endorsing their ideals and business methods as the very highest. Mr. F. E. Beatty, President and General Manager, is Vice President and Chairman of the Board of Directors of this Bank and in our man

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Your Assurance of Vigorous, Healthy Plants

Your Assurance of Vigorous, Healthy Plants

MICHIGAN CERTIFICATE OF NURSERY INSPECTION This is to certify that I have examined the nursery stock of R. M. Kellogg Co., Three Rivers, Mich., and find it apparently free from dangerous insects and dangerously contagious tree and plant diseases. L. R. Taft , State Inspector of Nurseries and Orchards. ( NOTE—A copy of this Certificate of Inspection accompanies every shipment of Kellogg Pedigree Plants. We also attach State Certificate or Permit to conform to requirements of each State. ) This en

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Success Demands Progress!

Success Demands Progress!

C haracteristic of the mighty oak has been the development and growth of our Company, the origin of which dates back through many years to a modest beginning having as its inception, a firm belief in the World’s demand for bigger crops of better strawberries. A fervent application of Nature’s inevitable law,—that improvement both in plant and fruit results from continued selection of the strong and elimination of the unfit,—has been largely responsible in winning for Kellogg Pedigree Plants thei

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A Glimpse Into Our Organization

A Glimpse Into Our Organization

Page 7 shows our officers and department heads. We employ as many as one hundred fifty people during our busy season and from Mr. Beatty our President and General Manager, right through to our janitor, we are first-name acquaintances. Some of our employes have been with us more than twenty-five years. Our policy of treating employes as men and brothers has resulted in a corps of loyal, industrious and highly capable department heads and employes, making our organization an ideal of efficiency. T

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Rev. J. R. Reasoner, Originator of the World-Famed Senator Dunlap and Dr. Burrill Varieties, Endorses Kellogg Statements and Methods

Rev. J. R. Reasoner, Originator of the World-Famed Senator Dunlap and Dr. Burrill Varieties, Endorses Kellogg Statements and Methods

T he following tribute from Rev. J. R. Reasoner, veteran strawberry grower and originator of Senator Dunlap and Dr. Burrill, two of the most popular varieties ever introduced—(each the result of many years of untiring effort in scientific crossing and breeding)—should be of special significance to every one who grows or contemplates growing strawberries. Dr. Reasoner is of quiet, unassuming disposition. To know is to love, respect and admire this grand old gentleman to whom honor and right are p

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Reasons for Superiority

Reasons for Superiority

For every result there must be a corresponding cause. We have referred to the superior qualities of Kellogg Pedigree Plants. Now we are going to explain the reasons why these plants are superior both in plant growth and berry production. Root of two-months-old legume plant showing numerous bacteria nodules. These vary in size, shape and number according to the age of the plant....

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First Step in Crop Rotation

First Step in Crop Rotation

Follow us please through our regular process of crop rotation and soil preparation beginning just as we have finished digging and shipping a crop of Kellogg Pedigree Plants in May. The ground on which these plants were grown is first plowed deeply (eight to nine inches) after which it is harrowed repeatedly both with spring tooth and disc. Following this it is packed with roller and the result is a perfect seed bed thoroughly pulverized the full depth of plowing. All vegetation which remained at

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Value of Legumes

Value of Legumes

Alfalfa is a legume or nitrogen gathering plant. An examination of the roots of leguminous plants reveals numerous bacteria nodules which vary in size, shape and number according to the kind and age of the plant. A very close relation has been found to exist between leguminous plants and the bacteria existing within these nodules. The plant furnishes the nourishment required by the bacteria while the bacteria in turn draw nitrogen from the air and render it available for the use of the plant. Ni

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Other Rotation Crops

Other Rotation Crops

Following the alfalfa, we sow a mixture of rye and vetch which is plowed under when the rye is in head and the vetch in bloom as at this time the vetch (which also is a legume) attains its greatest development of nitrogen nodules and the rye its greatest humus value. After this has been incorporated with the soil and a pulverized seed bed formed as before, it is seeded to a mixture of cow-peas and buckwheat. Page twelve Page thirteen Larger illustration (500 kB) Larger illustration (500 kB) Page

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The Final Rotation Crop

The Final Rotation Crop

Oats serves a double purpose;—provides to a certain extent a winter protection against the porosity caused by alternate freezing and thawing and its decay renders the soil mellow and easily worked. During the winter a top dressing of stable manure is applied at the rate of fifteen tons per acre and the oats and manure are plowed under just as early as the soil can be worked the following spring. The manure furnishes nitrogen, potassium and phosphorus in quantities which with that already furnish

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We Practice and Recommend Spring Planting

We Practice and Recommend Spring Planting

We practice what we preach by setting our plants in the spring exclusively (during April or May) as we have found through many years of experience that spring setting gives surest results in the North. In the Southern States plants may be set with success either in the spring or fall....

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Kellogg Pedigree Plants,—Yearlings

Kellogg Pedigree Plants,—Yearlings

Every spring the fields which have just produced plants are plowed at the close of our shipping season and put through our crop rotation process. This thoroughly renovates the soil and supplies in proper proportions nitrogen, phosphorus and potassium, the essential elements of plant food together with an abundance of humus, the medium through which plants feed. It is what might be termed a regenerative process because it actually renews or rebuilds the soil. It is impossible to find any plants o

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Answering an Appeal for Moisture “When Nature Refuses”

Answering an Appeal for Moisture “When Nature Refuses”

During periods of drouth, our Skinner Irrigation System is relied upon as crop insurance. It’s value is not limited to furnishing moisture to Kellogg Pedigree Plants alone for it is just as frequently used in supplying moisture to our rotation crops. Like the good Samaritan of Sacred History, it brings water from the nearby stream and applies it soothingly to the thirsty plants in the form of gentle, mist-like, refreshing rain which thoroughly saturates the ground to their very root tips. If dro

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Hoeing, Cultivating and Removing Blossoms

Hoeing, Cultivating and Removing Blossoms

Our propagating fields are hoed and cultivated repeatedly during the growing season and all blossoms are removed as fast as they appear. We Page fifteen remove the blossoms from the everbearers just as late as we possibly can, but during the fall they blossom so profusely that this would require a small army. At that time however, they are firmly established and have a fully developed root and crown system and are therefore not unfavorably affected by these late blossoms and the few berries whic

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Spraying

Spraying

Dangerous insects and dangerously contagious plant diseases are strangers on the Kellogg farm. As precaution against any possible attacks by pests however, Kellogg Pedigree Plants are sprayed frequently during the growing season with Bordeaux mixture, arsenate of lead and lime-sulphur. This prevents the possibility of contamination of any nature....

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Mulching

Mulching

Our plants are mulched for winter to the extent that we are able to obtain material for mulching. The mulching is applied after the first heavy freezing in the winter. This protects the ground against alternate freezing and thawing. The mulching is removed in the spring before the plants are dug....

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Digging

Digging

Every Kellogg Plant is freshly dug at time of shipment in the spring and practically every plant is packed and on the way to the customer within twenty-four hours after it is dug. We never dig plants in the fall and hold them in storage over winter for spring shipment as we do not believe in this practice and do not have any storage facilities of this nature....

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Packing for Shipment

Packing for Shipment

In packing Kellogg Pedigree Plants for shipment, we use only the highest grade sphagnum moss containing a proper amount of moisture. Larger orders are packed in wooden crates. Smaller orders are either wrapped in heavy moisture-proof paper or packed in strong corrugated cartons. Our packing methods are the most scientific and our containers the highest quality we can obtain. Kellogg Pedigree Plants are tied into uniform bunches of 25 plants, each bunch containing a label bearing the name of the

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Resulting Superiority

Resulting Superiority

A striking contrast which tells more forcibly than words the value of our intensive soil preparation, cultural and packing methods is shown by comparing the health, vigor and productiveness of Kellogg Pedigree Plants with that of common plants. Such comparison proves conclusively that Kellogg Pedigree Plants are far superior to the ordinary. Their stored up vitality enables them to survive for a long period in transit. Like storage batteries they are charged with energy which gives them a runnin

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OUR MISTAKES

OUR MISTAKES

T o deny making mistakes is a frank acknowledgment of retrogression or a movement toward ultimate failure. Yes, we make mistakes occasionally but what’s more, we make them serve as stepping stones to successful achievement rather than permitting them to remain as stumbling blocks to retard our progress. We were gratified at the following voluntary tribute expressed in our office one day last summer by a traveling salesman who, although having called on us many times, had not succeeded in securin

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Kellogg’s Free Service

Kellogg’s Free Service

Even if you don’t know the first thing about strawberry growing, you can grow Kellogg strawberries successfully right from the start by following the instructions given on Pages 47 to 58 inclusive. And should you encounter individual problems in your strawberry work, a letter to Kellogg’s Free Service Department will bring you reliable advice quickly whenever you find it necessary to ask for information. This service is ABSOLUTELY FREE. So don’t let lack of experience prevent your enjoying Kello

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Kellogg Pedigree Plants Represent the Greatest Plant Value per Dollar because They Produce the Greatest Dollar Value per Plant

Kellogg Pedigree Plants Represent the Greatest Plant Value per Dollar because They Produce the Greatest Dollar Value per Plant

“The heavy frosts late this spring killed about all the fruit in this vicinity but my strawberry patch resisted the frost and produced a very satisfactory crop. The patch which measures only 30 x 45 feet yielded 172 quarts of which we kept record and besides, the children were in the patch frequently and ate all they wanted. Several friends whose berries were ruined by the frosts couldn’t understand why my patch did so well and I told them where I got the plants and advised them to set Kellogg P

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Kellogg’s Delicious The Strawberry That Satisfies

Kellogg’s Delicious The Strawberry That Satisfies

T here is perhaps no more difficult feature connected with the introduction of a new variety than the selection of an appropriate and suggestive name. We might have named this new origination “Productive” because it is such a wonderful producer. In fact, it is really wonderful in so many ways that “Wonderful” also would have been an appropriate name, yet neither were sufficiently expressive. This wonderful new mid-season bi-sexual variety which we are offering this year for the first time, is re

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Kellogg’s Marvel The MARVEL of BEAUTY and PRODUCTIVENESS

Kellogg’s Marvel The MARVEL of BEAUTY and PRODUCTIVENESS

W e never introduce any variety until thorough and extensive tests have convinced us that it is superior to any other variety of its season. As proof of this assertion, we proudly refer to the universal and unrivalled success of new originations which we have introduced in the past. At last we have found the superior late bi-sexual variety, Kellogg’s Marvel, (The Marvel of Beauty and Productiveness), which we predict will assume leadership among late varieties just as Kellogg’s Premier ranks sup

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Kellogg’s PREMIER THE PRIZE-WINNER AND MONEY-MAKER

Kellogg’s PREMIER THE PRIZE-WINNER AND MONEY-MAKER

K ellogg’s Premier today is unquestionably the most popular and most widely grown extra-early variety. Its popularity is well earned and deserved, for no other variety of its season can boast its equal in productiveness, size and quality of berries and adaptability to all soils and climates. Kellogg’s Premier is a strong growing bisexual and although classed as extra-early because of its unusually early ripening, it perhaps has the longest fruiting season of all standard varieties; an ideal poll

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Dr. Burrill The Million Dollar Strawberry

Dr. Burrill The Million Dollar Strawberry

D r. Burrill embodies all desirable qualities necessary to constitute an ideal mid-season variety with none of the undesirable features so frequently present. This strong, mid-season bisexual was originated by J. R. Reasoner, (originator of Senator Dunlap), and although resembling Senator Dunlap in some respects, it is a separate and distinctly superior variety. The plants grow large, are heavy crown-builders and prolific runner makers, making it equally desirable for any system of culture. Its

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Magic gem THE GEM OF PERFECTION

Magic gem THE GEM OF PERFECTION

M agic Gem is of Western origination and in plant growth is a typical representation of the rugged characteristics which symbolize its native section. Although born in the West however, Magic Gem claims no preference as to soil or climate but has become a leading favorite in home gardens and with commercial strawberry growers in the North, East, South and West alike. It is a strong mid-season bisexual, its blooming season extending over such a long period that it is successfully used for mating

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Kellogg’s PRIZE The Late Strawberry Without a Fault

Kellogg’s PRIZE The Late Strawberry Without a Fault

K ellogg’s Prize is a late pistillate, grows medium tall and spreading, roots deeply, is strong and hardy and succeeds everywhere. It is a consistently heavy fruiter. Its berries are uniformly large, beautiful and delicious. They are produced in clusters beneath the heavy texture foliage which admits just enough of the sun’s rays to insure uniform color and ripening. Their deep crimson color splashed with dark red, together with their waxlike surface and beautiful calyx, make Kellogg’s Prize ber

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Kellogg’s BIG LATE The Queen of Quality & Quantity

Kellogg’s BIG LATE The Queen of Quality & Quantity

K ellogg’s Big Late is a strong growing late pistillate, an excellent drouth resister, has a long, heavy root system, large healthy foliage and is a big, robust crown-builder. It is a consistently heavy producer of large, deep scarlet colored berries which are produced abundantly in clusters on long fruiting stems. Their highly delicious flavor and fragrant aroma leaves nothing to be desired. A beautiful bright green calyx which remains fresh and bright longer after picking than most varieties c

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Gibson Makes Good Everywhere

Gibson Makes Good Everywhere

W e are listing Gibson this season for the first time in response to an increasing demand for plants of this variety. Although considered by some to be identical with Parson’s Beauty and Pocomoke and resembling these varieties in some characteristics, we consider it superior to both. Gibson is a strong mid-season bi-sexual,—an ideal pollenizer. Its plants grow strong and vigorous and root heavily. The foliage is glossy, dark-green, tough and heavy in texture and remarkably resistant to drouth, i

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Kellogg’s BIG WONDER A Wonderful Strawberry

Kellogg’s BIG WONDER A Wonderful Strawberry

Rare indeed are varieties which possess the winning qualities embodied in Kellogg’s Big Wonder. Here is a strong, medium-late bisexual which, in foliage and plant growth, simply “can’t be beat.” The plants grow very tall and vigorous and the leaves which are borne on strong, heavy stems, are large, dark green, of exceptionally tough texture and practically immune to disease. A long, heavy root system enables this variety to withstand weather extremes to a remarkable degree. Its berries are large

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Sion-illi BIG IN SIZE BIG IN YIELD

Sion-illi BIG IN SIZE BIG IN YIELD

Sionilli is a strong, late bisexual,—an ideal mate for Kellogg’s Prize and Kellogg’s Big Late. Sionilli plants are “Big in Size—Big in Yield,” grow strong and upright with heavy root system which extends as deeply into the soil as the foliage grows above the surface, making it one of the strongest drouth resisters. The foliage, which is large and of heavy texture, furnishes ample protection for the berries which are produced beneath on strong, upright stems. Sionilli is an exceptionally heavy pr

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10 YEARS—NONE BETTER

10 YEARS—NONE BETTER

“We have grown Kellogg Strawberries for the past ten years and always have an abundance of big, delicious berries of the highest quality. NONE BETTER.” E. W. Day , Illinois. “Kellogg Strawberries certainly have the size, flavor and quality and are abundant fruiters. We preserve and can our surplus as they are TOO GOOD TO SELL.” D. D. Hubbard , California. “Kellogg Pedigree Plants have proved entirely satisfactory to me and the berries have been the wonder of the neighborhood. I sent you my first

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$125 FROM ONLY $8 INVESTMENT

$125 FROM ONLY $8 INVESTMENT

“I enclose order for Kellogg Pedigree Plants and remittance of $30 in payment. Our last order amounting to only $8, gave us $125 worth of berries besides all we could use. We are VERY WELL SATISFIED.” C. C. Hahn , Ohio....

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THREE QUARTS PER PLANT

THREE QUARTS PER PLANT

“My greatest strawberry success has come from Kellogg Pedigree Plants. I wish you could have seen my patch when it was at its best last spring. I had plants that produced as many as 120 berries to the plant and 35 to 40 of these berries made a quart. Our small patch gave us all the berries we could eat three times a day during the summer and fall, (the last on Thanksgiving Day), all we wanted to can for winter and the surplus berries paid all expenses.” Gaston Smathers , North Carolina. If you n

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Senator Dunlap THE WORLD-WIDE FAVORITE

Senator Dunlap THE WORLD-WIDE FAVORITE

Wherever strawberries are grown, fields of Senator Dunlap are a familiar sight and the name has become a household word. Senator Dunlap is a tall, dense, hardy grower. It has an unusually long fruiting season, producing great quantities of handsome, delicious, top-shaped berries having a pronounced neck crowned with a beautiful bright green calyx. The berries are dark, glossy red shading to deep scarlet on under side, with golden seeds embedded in the beautiful waxlike flesh and present a most a

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AROMA Male or Bi-sexual (B)

AROMA Male or Bi-sexual (B)

LATE. Grows low and spreading. Heavy producer of large, rather round, dark-red berries. Extra good shipper and splendid keeper. For prices see Page 66 , column 1....

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GLEN MARY Male or Bi-sexual (B)

GLEN MARY Male or Bi-sexual (B)

MID-SEASON. Medium tall and heavy grower. Very productive of extra-large, bright-red berries which shade to a lighter color at the tip. Its productiveness, shipping and other good qualities have made this mid-season bi-sexual a favorite in many localities. For prices see Page 66 , column 2....

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HAVERLAND Female or Pistillate (P)

HAVERLAND Female or Pistillate (P)

EARLY. Plants grow rather tall and spreading. Exceedingly productive of long, medium-size, bright-red berries. A well known old-time standard variety. For prices see Page 66 , column 1....

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WARFIELD Female or Pistillate (P)

WARFIELD Female or Pistillate (P)

EARLY. Tall and extra-strong grower. Very hardy and succeeds everywhere. One of the most productive varieties in existence. Berries are medium large, smooth, very dark-red and attractive. One of the best shippers and canners. Warfield will be found wherever strawberries are grown. A choice variety for the home garden or field. For prices see Page 66 , column 1....

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WM. BELT Male or Bi-sexual (B)

WM. BELT Male or Bi-sexual (B)

MID-SEASON. Medium tall grower with very heavy foliage. Produces big, bright-red berries in great abundance. Berries are slightly irregular but of high quality. For prices see Page 66 , column 2....

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A SOUND INVESTMENT REGARDLESS OF PRICE

A SOUND INVESTMENT REGARDLESS OF PRICE

“I have just returned home from my recent trip during which I visited your farm and wish to take this means of thanking you for the very cordial hospitality extended to me and the opportunity to see for myself what you are doing. I was greatly impressed with your organization under which your work is systematized into departments, also the neatness which prevailed everywhere. I was also very favorably impressed with your splendid Skinner Irrigation System which has carried you so successfully

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Kellogg’s Perfection THE SUPREME EVERBEARER

Kellogg’s Perfection THE SUPREME EVERBEARER

K ellogg’s Perfection won the $1,000 cash prize offered for the Everbearer proving the most perfect in every way, hence its name. Perfection is strong, hardy and vigorous in plant growth, roots deeply and resists drouth to a remarkable degree. It is unusually productive of uniformly large, well-formed berries of rich red color, delicate flavor and high quality. We introduced Kellogg’s Perfection Everbearer in 1920 and its success with our customers amply justifies us in recommending it with assu

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PROGRESSIVE The Universal Everbearer

PROGRESSIVE The Universal Everbearer

Progressive grows rather tall and spreading, has vigorous, healthy foliage, long, heavy root system and is a splendid drouth resister. It is a strong bisexual—an ideal mate for any pistillate variety. Its berries are medium large, beautiful dark red in color and of most delicious flavor, ideal for serving fresh from the vines or for canning and preserving for the winter. Progressive is one of the first varieties to ripen in the spring and the last to ripen in the fall. It not only fruits heavily

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Superb the BIG EVERBEARING WONDER

Superb the BIG EVERBEARING WONDER

This variety derives its name from its many superb characteristics. Its plants grow low and spreading and are exceedingly vigorous, the heavy foliage completely covering the blossoms and berries and furnishing a splendid protection from the hot summer sun and late fall frosts. Although Superb does not produce as heavily as our other everbearing varieties, its berries which are of the round type are extra large, strictly fancy and most delicious. They are deep red from surface to center and when

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Peerless The Big, Solid Beauty

Peerless The Big, Solid Beauty

All who have grown Peerless or seen it in fruit highly recommend this variety both for home use and market. It produces a big spring crop and throughout the summer and fall the plants are simply a mass of blossoms and fruit. Peerless, in many respects, bears a close resemblance to Superb. Its foliage, however, grows taller and more upright than Superb. Its berries are fully as large as those produced by Superb but are a trifle darker in color. Both the spring and fall berries are large, round, o

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KELLOGG’S JUNIOR GARDEN

KELLOGG’S JUNIOR GARDEN

Page forty-four (For photo-engravings see Pages 45 and 48 ) SPECIAL DELIVERED PRICE, ONLY $9.00 T his Garden begins fruiting about three months after plants are set, furnishing an abundance of delicious berries fresh from the vines right up until heavy freezing weather. Next year it will begin fruiting with the standard varieties in June and with the exception of a short rest period in July, will yield continuously and abundantly until snow flies. The photo-engraving on page 45 shows a Kellogg

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Reserve Your Kellogg Everbearing Garden Early

Reserve Your Kellogg Everbearing Garden Early

There is nothing gained by delay. On the contrary, you will be disappointed if your order reaches us after these Gardens are all sold. For this reason we advise ordering early so that we can make reservation of yours until spring when the plants will be freshly dug, carefully packed and shipped to you, all transportation charges prepaid. “I want to tell you of my success with the Kellogg Everbearing Garden I planted last spring and how well pleased I am with this Garden. It has far outyielded my

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1921 PRIZE-WINNERS (Our checks were mailed to these Prize-Winners October 21, 1921)

1921 PRIZE-WINNERS (Our checks were mailed to these Prize-Winners October 21, 1921)

“I am enclosing report of yield from my Cash Prize Garden which amounted to 732 quarts and made me $233. My biggest picking was on July 3—24 quarts with an average of 11 to 15 berries to the quart. They were the grandest berries I ever saw. I shall set more Kellogg Plants next April.” Mrs. J. P. Bleeker , Iowa City, Iowa. “Although everything seemed against me—the late frosts, then the drouth—my Cash Prize Garden produced 257 quarts this year, the prevailing price being 45 cents per quart, with

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LETTERS FROM 1920 PRIZE-WINNERS

LETTERS FROM 1920 PRIZE-WINNERS

“I can’t thank you enough for the $25.00 check as First Prize in Kellogg’s Cash Prize Garden Contest. This came as a complete surprise as I never dreamed of winning one of the prizes. In fact, it is the first prize I ever won. I grow Kellogg Pedigree Plants exclusively and follow the Kellogg Way and everyone who has seen my berries asks how I can grow such fine, large berries. I intend setting more Kellogg Plants next spring.” Mrs. John Ragle , Woodlake, California. “I have just received your le

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CONTEST OPEN TO ALL—NO MEMBERSHIP FEE

CONTEST OPEN TO ALL—NO MEMBERSHIP FEE

To become a member of this contest, which is open to everyone except members and employes of our Company, it is only necessary to comply with the following simple requirements: 1—Plant a Kellogg Cash Prize Garden (described below ) this spring. 2—Follow the hill system. (See “Planting Systems,” Pages 50 and 51 .) 3—Send us your report to reach us not later than September 15, 1923, giving accurately the number of quarts of berries produced by this garden in 1923 to September 1, 1923, inclusive an

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$50.00 IN CASH PRIZES WILL BE AWARDED IN 1923 AS FOLLOWS:

$50.00 IN CASH PRIZES WILL BE AWARDED IN 1923 AS FOLLOWS:

FIRST PRIZE—$25.00 in Cash to the member realizing the greatest number of quarts in 1923 to September 1, 1923, inclusive, from Kellogg’s Cash Prize Garden described below, planted this spring. SECOND PRIZE—$15.00 in Cash to the member realizing the second greatest yield. THIRD PRIZE—$10.00 in Cash to the member realizing the third greatest yield. Our checks will be mailed to the prize-winners as soon as possible after the close of the contest. No contestant will be awarded more than one prize. I

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The Essentials of Successful Strawberry Growing

The Essentials of Successful Strawberry Growing

P ure-bred, highly productive plants, well prepared fertile soil, thorough cultural methods and proper picking, packing and marketing of the berries are the four essentials necessary to insure big crops and big profits from strawberries. Pure-bred, highly productive plants always can be depended upon to produce big crops of fancy berries when the other essentials are present. Well prepared fertile soil is very essential because plants are dependent upon the food elements supplied by the soil and

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Choosing Plants

Choosing Plants

The quality of the plants you set determines the quality and quantity of berries you will pick. Pure-bred, true-to-name plants, selected from mother plants of the highest fruiting powers, are the foundation of a profitable berry crop, but plants which are taken from fruiting beds, or which have been propagated without any regard to selection and restriction, soon will deteriorate and become unprofitable. Whether you grow strawberries for home-use or market, it is to your profit to set plants whi

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Soils

Soils

Any soil that will produce vegetables or common farm crops also will produce strawberries. However, old timothy sod should be avoided on account of white grubs. The kind of soil you have is not so important as what is put into the soil, the manner in which it is prepared, and the cultural methods followed. The soil is nothing more than the home where the plants live. It is the feeding and care which they receive that encourages their growth and productiveness. Strawberries thrive in high and low

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Soil Preparation and Fertilizers

Soil Preparation and Fertilizers

Whenever possible, it is advisable to plow or spade your field or garden in the fall and after plowing, apply stable manure at the rate of about 250 pounds per square rod or 18 tons per acre. The following spring replow the ground. If it is impossible to plow in the fall, the ground should be manured during the winter and plowed in the spring just as early as soil conditions will permit. In either case the soil should be thoroughly pulverized and well mixed with the manure after plowing by rolli

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Time to Set Plants

Time to Set Plants

The proper time to set strawberry plants is in the early spring, from the latter part of March until the middle of May, at which time they are in excellent condition for shipping and planting. Later in the season they will not stand shipping as well nor respond as readily after setting. Therefore it is to the grower’s interest to set plants just as early in the spring as soil conditions will permit. If this cannot be done, plants should be shipped early and heeled-in until they are to be set. On

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Heeling-In or Keeping Plants Until They Are Set

Heeling-In or Keeping Plants Until They Are Set

If conditions make it impossible for you to set your plants when they arrive, they should be heeled-in or trenched to keep them in good condition until you can set them. Select a location that is protected from the wind and sun and dig a “V” shaped trench about 8 inches deep. After separating the different varieties, open the bunches and spread the plants along the side of the trench, roots downward. Then draw loose soil over against the roots and press it down firmly, being careful not to cover

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Planting Systems

Planting Systems

There are many systems for planting and growing strawberries but the most profitable are the hill, single-hedge and double-hedge row. SIDE VIEW OF SECTION OF A ROW SHOWING PLANTS GROWN HILL SYSTEM Page fifty-one Sex in strawberry plants graphically presented. Above; pistillate blossom. Below; blossom of a bi-sexual plant. For the hill system, rows should be made 30 inches apart, plants set 15 inches apart in the row and all runners removed. By setting in check rows the wide spaces can be cultiva

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Mating Varieties

Mating Varieties

Strawberry varieties are divided into sexes, male, (staminate or bi-sexual), usually indicated by the letter “B”; and female, (pistillate), by “P.” The blossoms of the male varieties contain both male and female organs and are self-fertilizing while the blossoms of the female varieties contain only female organs and are dependent upon the pollen produced by the male varieties for fertilization. For this reason it is necessary to set plants of pistillate varieties in rows between rows of bisexual

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Setting Plants

Setting Plants

Plants should be pruned before they are set. This is done by cutting off the tip ends of the roots, causing a callous to form where each root is cut off. From these callouses, myriads of fine feeding roots start soon after plants are set. SIDE VIEW OF SECTION OF A ROW SHOWING PLANTS GROWN SINGLE-HEDGE SYSTEM Page fifty-two Kellogg’s PREMIER THE PRIZE-WINNER AND MONEY-MAKER Page fifty-three Dr. Burrill The Million Dollar Strawberry Page fifty-four In setting plants, make a small “V” shaped openin

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Cultivation

Cultivation

Cultivation should begin as soon as plants are set and when soil conditions will permit, should be continued every week or ten days throughout the entire growing season. Never cultivate when the soil is wet but cultivate as soon as the ground can be worked after each rain. Stir the soil to a depth of about two or three inches going as close to the rows as possible and complete the cultivation by hoeing shallow directly around the plants and in the rows where the cultivator teeth do not reach. Th

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Filling In Vacancies

Filling In Vacancies

Every bare spot in your strawberry rows reduces your profits. If for any reason an occasional plant should fail to grow, these vacant places should be filled in as soon as possible to form unbroken rows thereby making every square foot of your ground contribute its full share toward the crop. In spots where only one or two plants are missing, the vacancy may be filled by allowing the adjoining plants to form the necessary runner plants and layering them in the proper place. If however, the spot

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Removing Blossoms and Runners

Removing Blossoms and Runners

Plants will begin to blossom soon after they are set. The blossoms or fruiting stalks of all standard varieties should be pinched or cut off throughout the first year. This strengthens the plants by preventing exhaustion which results from early pollen secretion and seed production. It is very important that this be done as early as possible to relieve the plants of unnecessary strain. This work is easily and quickly done and is usually necessary only once or twice. (See also “The Everbearers” P

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Spraying for Insects and Plant Diseases

Spraying for Insects and Plant Diseases

For all insects which work upon the foliage either eating or folding the leaves, pour sufficient water over three pounds powdered arsenate of lead to make a paste and continue adding water until it becomes a creamy solution. Pour this into fifty gallons of water and mix thoroughly before spraying. For small gardens use at the rate of one ounce of the powdered arsenate of lead to each gallon of water. For rust or leaf-spot which may be detected by reddish, rusty-looking spots which destroy the le

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Mulching

Mulching

Mulching protects the plants during the winter, retains moisture in the soil, keeps down weed growth during the fruiting season and keeps the berries clean. In cold climates mulching is necessary to protect the plants during alternate freezing and thawing. If not mulched this expansion and contraction breaks off the fine roots and greatly weakens the plants. Any material such as oat, wheat or rye straw, marsh hay, shredded corn fodder, or coarse stable manure makes ideal mulching, or leaves will

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Picking

Picking

The proper method of picking strawberries is to leave about one inch of the stem attached to the berry. This adds greatly to the appearance, shipping and keeping qualities of the berries thereby making it possible to obtain higher prices. Unless absolutely necessary, never pick berries when the plants are wet from dew or rain as berries picked when the vines are dry remain fresh and retain their lustre much longer. The berries should be graded by putting each grade into separate boxes when picki

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Packing

Packing

The top layer in each box should be arranged in rows so as to present an attractive appearance and make the top as level as possible. This requires but little time and adds greatly to their appearance. Long berries should be packed on their side while round or top-shaped berries present the best appearance packed with the calyx and stem down. The boxes should then be carefully placed into the crates. A UNIQUE AND EFFECTIVE WAY TO ADVERTISE STRAWBERRIES Placards posted in garages and at gasoline

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Marketing

Marketing

Your selling plan should be governed by local conditions. If you have a large acreage, it is advisable to sell to grocers while if your acreage is small and you can devote time, it is more profitable to sell direct to the consumer. In either case you should adopt a trade-name for your berries and label your crates and boxes so that the public will become acquainted with your name and particular brand of berries. Large placards should be placed in stores where your berries are for sale and by als

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Preparing for Second Crop

Preparing for Second Crop

Strawberry plants should not be permitted to fruit more than two years. After the first crop has been picked, the foliage of standard varieties should be mowed off and removed from the patch. The rows should then be narrowed down by plowing a furrow from each side of the row leaving a ridge or back-furrow between the rows. This should be worked down with harrow and cultivator until the furrows have been filled and the ground again made level. A spike-tooth harrow may be used but the teeth should

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The Everbearers

The Everbearers

The everbearers are so exceedingly productive and their fruiting season covers such a long period that it is absolutely necessary that the soil contain an abundance of plant-food and berry building material. A heavy dressing of manure should be plowed under and thoroughly worked into the soil before plants are set and a top dressing of manure applied soon after setting, spreading the coarse material close around the plants under the foliage to serve as mulching when they begin fruiting. The seas

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Crop Rotation

Crop Rotation

Crop rotation is very essential in strawberry growing. After plants have fruited two years, they should be plowed under and the ground planted to some other crop. This may be done as soon as they have finished their second crop. Cantaloupes make an ideal crop for rotation because they do not draw heavily upon the fertility of the soil and their viny nature keeps the soil mellow. Two years in strawberries, one year in cantaloupes then back to strawberries, with a legume crop to rest and replenish

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Irrigation

Irrigation

Irrigation is an insurance policy on the crop, therefore, if you are situated so that you can irrigate you will find it highly profitable to do so. One can realize only through actual experience, the increased profits which result from irrigation. The two systems most generally used are the overhead or sprinkling system and the ditch or gravity system. With the overhead system, the water is applied in the form of a fine rain. With the ditch system, shallow furrows or corrugations are made betwee

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Serving Strawberries in the South

Serving Strawberries in the South

Folks ’way down South eat strawberries in wholesale lots and make them up in many tasteful ways. A favorite breakfast dish in the South is to sprinkle hot waffles with sugar and then spread over them plenty of freshly mashed strawberries. Another good dish is hot toast moistened with butter and cream and then covered with mashed or cut berries. The pie-eating members of the family will enjoy the Southern way of making strawberry custard pie. Make your favorite recipe for custard pie with milk, e

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Strawberry Cream

Strawberry Cream

Mash one quart berries with one cup powdered sugar and rub through fine sieve; dissolve one and one-half ounces gelatine in one pint sweet milk; strain and add one pint whipped cream and the berry juice. Pour into a wet mould and set on the ice to form....

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Strawberry Jam

Strawberry Jam

Take equal parts of berries and granulated sugar, mash them together, put into a preserving kettle and cook for more than half an hour. Put into jars and when cold, seal....

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Strawberry Jelly

Strawberry Jelly

Add one-third currant or rhubarb juice to the strawberry juice before cooking and proceed as for other jellies....

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Canned Strawberries

Canned Strawberries

For every quart of fresh, firm berries allow one teacupful of granulated sugar. Add the sugar in layers and allow the fruit to stand covered for an hour. Bring slowly to the boiling point and let simmer two minutes. Do not stir the fruit and when done dip carefully into cans and seal....

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Sun Preserves

Sun Preserves

To three quarts of cleaned berries use two quarts of sugar. Make a thick syrup of the sugar and when it is boiling up like taffy, turn the berries in and after they begin boiling, let them boil briskly for twenty minutes. Turn out into platters or shallow dishes, putting just a layer of berries and plenty of juice on each dish. Set them in the hot sun until evening, then bring in, let stand until morning and put into clean (and cold) jars or glasses and seal. Any surplus juice may be put out in

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Strawberry Ice Cream

Strawberry Ice Cream

Wash, pick over and hull two boxes berries. Sprinkle with two cups sugar, cover and let stand two hours. Mash and squeeze through cheesecloth; then add three pints thin cream and a few grains salt. Freeze, using three parts finely crushed ice to one part rock salt....

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Strawberry Sponge

Strawberry Sponge

Beat up one cupful of sugar with one-half cupful of butter, add two well beaten eggs, two-thirds cupful of milk, two teaspoons of baking powder and enough flour to make a stiff batter. Bake in a buttered ring mold in a moderate oven and turn out when ready. Fill the center with sugared strawberries and serve with whipped and sweetened cream....

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Strawberry Gelatine

Strawberry Gelatine

One quart berries, one-half box gelatine, one and one-half cups water, one cup sugar, juice of one lemon, beaten whites of four eggs. Soak the gelatine in one-half cup of water; mash the berries and add half the sugar to them; boil the remainder of sugar and the cup of water gently twenty minutes; rub the berries through a hair sieve; add gelatine to boiling syrup; take from the fire and add berry juice; place the bowl in pan of ice water and beat with egg beater five minutes, add beaten whites

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Strawberry Surprise

Strawberry Surprise

Line a pie plate with a good crust and fill with strawberries. Sweeten to taste and cover with a sponge batter made as follows: Beat yolks of eggs until lemon colored, add sugar and beat until creamy, then add flour sifted three times and fold in stiffly beaten whites. Bake in a moderate oven. When cool, cover the top with sweetened whipped cream. Ingredients: 1 quart strawberries, 3 eggs, pie crust, 1 ⁄ 2 cupful sugar, 1 ⁄ 2 cupful flour, 1 ⁄ 2 pint sweet cream....

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Plain Shortcake

Plain Shortcake

One quart sifted flour, one-half cup butter and lard mixed, two teaspoons baking powder, sweet milk enough to make a soft dough. Divide into three equal parts, roll out, spread melted butter on each and place on top of each other and bake. A Trio of Kellogg Strawberry Dainties Page sixty-one Strawberry Shrub A Healthful, Delicious and Refreshing Beverage Page sixty-two...

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Strawberry Jelly

Strawberry Jelly

One quart of strawberries, one large cup of white sugar, juice of one lemon, one-third of a package of Cox’s gelatine soaked in one cup of cold water, one pint of boiling water; mash the berries to a pulp and strain through coarse muslin. Mix the sugar and lemon juice with the soaked gelatine, stir up well and pour over them the boiling water. Stir until clear; strain through a flannel bag; add the strawberry juice; strain again without shaking or pressing the bag. Wet a mold with cylinder in ce

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Strawberry Pie

Strawberry Pie

Make a good crust, not too rich, for the undercrust and one more rich for the upper. Fill the pie well with berries, sprinkle generously with flour, then the sugar. Put no water in the pie, but dip the finger tips into water and wet the undercrust all around the edge, running the fingers around until a sort of paste is formed. Then put on upper crust and press down firmly. Do not bake too quickly....

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Strawberry Shrub

Strawberry Shrub

Pour three quarts of best cider vinegar over nine pounds of fine, ripe strawberries, let it stand for twenty-four hours, then bring to a boil and strain. Add a pint and a half of sugar for every pint of juice, boil together five minutes, then strain again. Put up in self-sealing cans. A tablespoonful or two added to a glass of water makes a delicious and refreshing drink....

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Strawberry and Rice Pudding

Strawberry and Rice Pudding

Boil one-half cupful of rice in milk until done. When nearly cool stir in gently, fine ripe strawberries. Sweeten to taste. Serve with a nice custard or whipped cream....

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Fruit Punch

Fruit Punch

Sugar syrup, rather than sugar in a crude form, is preferable for sweetening any kind of beverage and is especially desirable when the foundation of the beverage is a fruit juice or a combination of several varieties of fruit juices. Boil three pints of water and three cups of sugar twenty minutes. When cold add a pint of strawberry juice, a cup of orange juice, juice of three lemons and one quart or more of water....

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Strawberry Tapioca

Strawberry Tapioca

Cover one cup pearl tapioca with a pint of cold water and soak two hours. Put it over the fire, add one pint of water and sugar to taste. Cook about thirty minutes or until clear. Pour while hot over a quart of stemmed strawberries and put by to cool. Serve with powdered sugar and cream....

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Strawberry Frappe

Strawberry Frappe

One quart of fine, ripe fruit, put through a press, and one pound of sugar; let stand until the sugar is dissolved, then add a quart of water and freeze until thick, but not stiff....

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Strawberry Sherbet

Strawberry Sherbet

Boil together one quart of water and one pint of sugar fifteen minutes. Add a teaspoonful of softened gelatine and when cold strain over one pint of strawberry juice and the juice of a lemon. Freeze in the usual manner....

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To Can Strawberries

To Can Strawberries

Wash and stem the berries. Fill into jars, jostling down but not enough to break the berries, (have the jar on folded cloth), and when filled, screw on the lid, (partially). Set in a vessel deep enough to come above jars and have board or rack in bottom, then fill almost to top of jars with cold water. Watch closely and let boil one minute, by the clock. Then lift out and fill the jars with a rather thin hot syrup which has been prepared; put on hot rubbers and seal tight....

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Strawberry Sauce

Strawberry Sauce

One-third cup of butter, one cup powdered sugar, one teaspoon lemon or orange extract. Cream the butter, add sugar gradually and flavoring. To this add one cup strawberry pulp and the lightly beaten white of one egg. Chill thoroughly....

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Strawberry Sauce

Strawberry Sauce

Cream together butter and powdered sugar. Add flavor and when ready to serve mix in one or two crushed berries to tint the sauce and a generous quantity of hulled berries,—sliced....

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Strawberry Jam

Strawberry Jam

Crush berries and add almost an equal weight of sugar. Put mixture in preserving kettle and let come to boiling point. Stir well and when whole mass is boiling, let boil twenty or twenty-five minutes. Then stir into this mixture one tablespoon of cornstarch to every gallon of jam. Wet the starch with enough cold water to thin it good, add to boiling jam and continue boiling for five minutes. Then seal in jars. Note : I have found Kellogg’s Delicious (The Strawberry That Satisfies) a splendid var

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INSTRUCTIONS FOR USING PRICE-LIST

INSTRUCTIONS FOR USING PRICE-LIST

( See also paragraph below entitled “Kellogg’s Free Delivery” ) Beneath the variety names in each column below are complete scales of prices of 25 to 1,000 plants. The price which appears opposite any given quantity of plants applies separately to each variety in that column and not to a combination of varieties. For example; 200 plants of any one variety in column 3 are priced at $3.20, but should you order 100 plants each of more than one variety listed in that column, the price of each 100 pl

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CORRESPONDENCE

CORRESPONDENCE

If you have occasion to write us regarding order after it has been booked, always refer to the order number....

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ADDITIONAL ORDERS

ADDITIONAL ORDERS

Additional plants may be ordered at any time but if an additional order is received after April 1st, it will be booked and shipped separately. Orders are not subject to cancellation and we cannot change any order after April 1st....

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ORDER IN MULTIPLES OF 25 PLANTS

ORDER IN MULTIPLES OF 25 PLANTS

Kellogg Pedigree Plants are accurately counted and tied into bunches of 25 plants, each bunch containing a label giving the name and sex of the variety. We do not furnish less than 25 plants of any variety and plants of each variety must be ordered in exact multiples of 25; that is, 25, 50, 75, 100 and so on....

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CHANGE OF ADDRESS

CHANGE OF ADDRESS

Advise us promptly of change of address, giving both your old and new addresses....

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OUR TERMS

OUR TERMS

With the single exception of Public Institutions, we do not ship plants until full payment has been received. Please do not ask us to ship C. O. D. as we positively cannot deviate from this rule. If your order amounts to more than $5.00 and you cannot conveniently remit full amount when ordering, a remittance of one-third will reserve the plants but the balance must be remitted not later than April 1st. Full payment should accompany orders amounting to less than $5.00 and all orders which are se

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HOW TO SEND MONEY

HOW TO SEND MONEY

If possible, remittance should be made by Postoffice or Express Money Order or by Bank Draft. If this is not convenient send registered letter or personal check, adding 10 cents for exchange if you remit by check....

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SPRING SHIPMENTS ONLY

SPRING SHIPMENTS ONLY

It is advisable to have your plants shipped as early as possible. We begin digging and shipping in the spring as soon as weather permits (usually about April 1st) and continue until May 25th. We positively cannot ship at any other time of the year. If you specify shipping date, we shall follow your instructions as closely as possible, otherwise we shall use our own judgment....

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SUBSTITUTION

SUBSTITUTION

We seldom find it necessary to substitute but if, when it comes time to ship your order, we are unable to furnish certain varieties you have ordered, may we substitute in their place varieties of equal or greater value? It is very important that you answer “Yes” or “No” in proper place on Order Sheet, naming second choice of varieties if substitution will meet with your approval. If you do not indicate your wish, we shall assume that you wish us to use our judgment. We shall not substitute, howe

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CLAIMS

CLAIMS

Any claim for mistakes or adjustment must be made immediately upon receipt of plants. In reporting any discrepancy please state the number of plants of each variety, also number of crates or packages received and date received. This will assist us in making a prompt investigation....

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Our Guaranty

Our Guaranty

With our careful methods of growing, labeling and packing plants, mistakes are practically impossible. We therefore guarantee Kellogg Pedigree Plants to be true to name and free from insects and fungous diseases, however in no event will we be responsible for more than the amount paid us for the plants. Kellogg Pedigree Plants are delivered to the Transportation Company in first-class condition and thereupon our responsibility ceases. We cannot and will not be in any way responsible for the crop

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